SEO for ecommerce
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Optimization Search Engine What are the challenges to overcome while you are doing search engine optimization for e-commerce sites? Some are inherent to all kind of websites, other are typical for e-shops. Creating unique content This is the first you should care about. Never copy product’s descriptions from existing websites (e-shops, reviewing or manufacturer’s sites). After Google’s updates from last year you risk to be punished for that. Make detailed keyword research You need to find what shoppers are searching for, what keywords they are using and insert them into your product descriptions. Use Google’s Keyword Tool to discover how many monthly searches buyers are making for a particular word combination and how strong is the completion for the keywords. Don’t forget to write a keyword rich category descriptions, targeting broad keyword phrases. It will help visitors and search engines to find more quickly your products. Whenever you can, you should put links to other prod...
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