Two More Days And The Weeknd’s “After Hours” Is Ours

Two More Days And The Weeknd’s “After Hours” Is Ours

As we are just two days away from one of the most anticipated music releases of the year – “After Hours” by Abel Tesfaye, aka The Weeknd, we, the fans, are starting to ask three essential questions about the upcoming project.

Will the Canadian superstar outgrow himself? Will he bring a new subject to the table? Can he once again be the backbone of modern-day R&B music and push the culture further?

I will point out what are my personal expectations from what I have seen and heard so far, starting from singles, album concept, promo, social media activity and music videos for the smashing hits “Blinding Lights” and “Heartless“. Early in December, we all knew the project is done and ready to be released in the next few months.

After dropping the first single “Heartless” I felt a bit disappointed. Not in a way that it is a bad song, but the concept behind it didn’t touch me. It felt like a repetition of what we already knew. “Starboy” status, money, fast...
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