Pro Garden Biz » Blog Archive » The PR Commitment to Lawn Care Small Business

Pro Garden Biz » Blog Archive » The PR Commitment to Lawn Care Small Business

We’re birds of a feather, public relations and small business. Wonderfully compatible and a perfect fit. Usually makes it easy to commit resources to your lawn care small business success.

But, sometimes I wonder about those small businesses that ignore the perceptions and behaviors of the key audiences with the most immediate impact on their businesses – the very people who hold the future of that small business in their hands!

To me, it’s a matter of dollars and cents, even of survival!

So, what are we to make of lawn care failures? Especially one where it’s obvious that enough well-placed publicity might have altered the behavior of sales prospects in a positive way allowing the business to prosper and avoid a Chapter Eleven filing?

What a waste!

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IF you accept that what people BELIEVE to be true, versus the truth, defines your public relations problem

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Truth is, the folks who...
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