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Pro Garden Biz » Blog Archive » How Does Your Garden Grow?

I owe this book to my friend Gus. Gus Rancatore is the founder, owner, and operator of Toscanini’s Ice Cream & Coffee, three stores in my hometown of Cambridge, Massachusetts, that produce what is in my biased opinion the best ice cream in the world.

Gus is easy to spot. Most hours of the day or night you can find him behind the counter of his Main Street store, located across the street from a fire station and a couple of blocks from the campus of the Massachusetts Institute of Technology (MIT). He’s the large, affable, slightly distracted fellow who’s juggling three things as we speak, whether preparing an egg cream for a customer, checking the ingredients in the new batch of mango sorbet, or bantering with the supplier delivering coffee beans. Within his element of the store, Gus is the center of the universe. He’s as comfortable talking politics with the local cops as he is managing his employees, many of whom are MIT students (some of them literally go on to...
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