moneynewsonline.co.uk - Global Money and Business News : Articles

moneynewsonline.co.uk - Global Money and Business News : Articles

The second instalment of our guide to the best business books around looks at three more volumes which should find a place on the shelf of any self respecting entrepreneur, director or manager.

Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage, by Daniel Esty and Andrew Winston.

It's quite sad to consider that, up until recently, a huge number of big business operators considered environmental concerns and profit to be exclusive pursuits which could not be part of the same strategy. Luckily that perception has shifted in the last few years and this 2006 guide book shows business owners how to keep with that trend. Not only do Esty and Winston outline the importance of environmentally sound practices, they also show how refusing to commit to a more eco-friendly approach results in bad relationships with the customer base in future.

On Competition, by Michael Porter

In the world of...
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