BMW Small Car MINI in the Indian Market launched at the Auto Expo 2012

BMW Small Car MINI in the Indian Market launched at the Auto Expo 2012

BMW launches the Mini Cooper Model at the 11th Auto Expo 2012 at Pragati Maidan in New Delhi. The premium brand BMW’s small car Mini has been introduced into the Indian Market which is one of the largest small car markets of the world. The small car Mini comes in four models priced between the ranges of 25 lakh rupees to 30 lakh rupees. These cars have to be completely imported into India and are suppose to be the most expensive small cars available in the country now. But the fact is that, usually the small cars which are so costly haven’t got that many takers in our country.

Two small cars namely Fiat 500 and VW Beetle which were earlier introduced in the market did not have that many takers in India. Four variants of Mini Cooper have been introduced by BMW in the Indian market. The variants are namely Mini Cooper, Mini Cooper S, Mini Convertible and Mini Cooper S Countryman. As per the company reports, Mini Cooper hatch is the best selling model which had contributed to...
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