QR Code: A Virtual Key That Can Unlock Doors to Success - Trumpia's Blog

QR Code: A Virtual Key That Can Unlock Doors to Success - Trumpia's Blog

The visually cryptic pattern of black blocks that make up a QR code is a magical Pandora’s box for marketers. A simple scan by an app-enabled smartphone can unlock a treasure trove of information, an exclusive coupon, or anything else the creator of the code desires. Big-name companies have already seen the promise of this powerful tool in increasing direct response rates and brand awareness, especially with some creative application.

For example, to promote its Droid line of smartphones, U.S. telecom giant Verizon placed QR codes in a variety of places including print ads, in-store displays, direct mail, and websites. In just over three months, the campaign saw over 150,000 scans. On the other side of the world in South Korea, global supermarket chain Tesco took QR marketing a step further by allowing subway riders to scan various QR codes on displays of virtual grocery shelves to purchase goods to be delivered to their homes. But the biggest PR move so far is best seen...
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