New Coldplay Video: Every Teardrop is a Waterfall

New Coldplay Video: Every Teardrop is a Waterfall

Coldplay performing at Glastonbury Festival 2011, photoby Brian Fuller on Flickr.

If you spend some time on the internet you should have already seen Coldplay’s new video for Every Teardrop is a Waterfall. It premiered on Wednesday, June 29, and soon became viral. About 40% of my friends posted it on Facebook or Twitter in less than 8 hours and I could barely open any website concerning music without bumping into it.

I don’t really care about music videos. I get bored easily and prefer listening to the song itself, without any disturbances. During the years, few bands managed to impress me in this particular category. And peculiar enough, Coldplay was one of them, although I can’t say I am a huge fan of the band.

After this slightly personal introduction, I have to tell you: I love the video. I love the vibrant colors, the paint, the movement, Martin’s yellow watch, the drums, the graffiti… well, just about everything. I think it’s perfectly shot and goes...
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