What are the Advantages of Franchising?

What are the Advantages of Franchising?

What are the Advantages of Franchising? What do the advantages of franchising and a wagon train have in common?

In an introduction to one of his western tales, the late author, Louis L’Amour, explained how wagon trains organized to make the journey to California. He stated that the person leading the group was not always the one leading when they arrived. Those wanting to move westward would first choose a popular and prominent gentleman from the east to start the journey. Once they entered the hostile western territory, he was often exchanged for someone more familiar with the trail ahead. Being familiar with something is always a plus. The franchise business model offers just such an advantage. Someone blazed a path before you, clearing the way toward a successful career in business. So what are the advantages of franchising?

Advantages of Franchising - Surviving Hostile Territory

Today’s business landscape could be considered hostile territory and the...
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