Color Symbolism in Logo Design: Warm Colors (Part 1 of 3) | Dexity Images | Dexity Images

Color Symbolism in Logo Design: Warm Colors (Part 1 of 3) | Dexity Images | Dexity Images

Warm colors are used in logo design to arouse emotions in viewers.

A key difference between amateur and professional designers is that professionals have a deep understanding of color and its significant effects. Designers need to know the meaning of colors to use them appropriately in logo design and marketing. Humans naturally have different reactions to different colors, which evoke a range of feelings, moods and drives. Warm colors, such as pink, red, orange and yellow, are colors that typically energize and excite. Cool colors and neutral colors are covered in the next two articles of this 3-part series!

In the North American setting, these 4 warm colors typically have the following meanings: Pink This light-hearted color frequently symbolizes femininity and its related connotations, such as the qualities of being delicate, gentle, soft, innocent and girly. Because of these insinuations, it's a color that's tied to breast cancer awareness and the LGBT (lesbian,...
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