Bridgestone Americas Launches New Performance-Focused Brand Campaign
Bridgestone Americas Launches New Performance-Focused Brand Campaign
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Bridgestone Americas Launches New Performance-Focused Brand Campaign New ads for Super Bowl and beyond utilize sports to demonstrate tire technologies The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.” To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way! From the tremendous grip provided by the ultra high performance Potenza line, to the smooth, quiet traits of Turanza with Serenity, to the increased fuel efficiency and improved rol...
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